Al-Sahouly, I and Rashid, T ORCID: https://orcid.org/0000-0002-3920-7434
2015,
'The key factors affecting B2C acceptance in Egypt : an empirical investigation'
, International Journal of Research in Management & Technology, 5 (6)
, pp. 385-399.
![]() |
PDF
- Published Version
Restricted to Repository staff only Download (239kB) | Request a copy |
Abstract
This research aims at investigating the effect of interrelated micro-variables (level of trust, perceived security and perceived self-efficacy) and macro-variables (availability of active legislations and technological level) on the acceptance of E-commerce as the independent variable in Egypt. Applying the Technology Acceptance Model (TAM) and adopting quantitative research methodology, questionnaires were carried out amongst 600 Egyptian consumers. The results of the survey indicate that trust, security, current technological level, active legislations and self- efficacy all affected Egyptians consumers’ acceptance of business-to-consumer (B2C) e-commerce. The research further discusses significant implications that can be adopted at both the micro and macro levels in Egypt and presents the Conceptual Model for B2C acceptance in Egypt.
Item Type: | Article |
---|---|
Schools: | Schools > Salford Business School |
Journal or Publication Title: | International Journal of Research in Management & Technology |
Publisher: | IRACST |
ISSN: | 2250-1363 |
Related URLs: | |
Funders: | Self Funded |
Depositing User: | Dr Tahir Rashid |
Date Deposited: | 09 Feb 2016 13:31 |
Last Modified: | 24 Nov 2020 16:00 |
URI: | http://usir.salford.ac.uk/id/eprint/37957 |
Actions (login required)
![]() |
Edit record (repository staff only) |