The compatriot win effect on national sales of a multicountry lottery

Baker, RD ORCID:, Forrest, DK and Perez, L 2016, 'The compatriot win effect on national sales of a multicountry lottery' , Royal Statistical Society Series C (Applied Statistics), 65 (4) , pp. 603-618.

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Euromillions is a lotto game played across nine countries.We examine more than 8 years of sales data for individual states to assess whether a jackpot win in a country increases subsequent sales in that country.We propose a novel test for the presence of such a compatriot win effect that has as its only assumption that the lottery draw is random. Results suggest elevated sales over 12 draws following a national win. When we model the size of the effect, it proves to be modest in size for average jackpot wins but much larger and longer lasting for the highest pay-outs.

Item Type: Article
Schools: Schools > Salford Business School
Journal or Publication Title: Royal Statistical Society Series C (Applied Statistics)
Publisher: Blackwell Publishing / Wiley
ISSN: 0035-9254
Related URLs:
Funders: Non funded research
Depositing User: Prof Rose Dawn Baker
Date Deposited: 15 Mar 2016 10:30
Last Modified: 15 Feb 2022 20:25

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