A look into cross-modal associations between taste, color and music

Chambers, P, Patera, M and Cox, TJ ORCID: https://orcid.org/0000-0002-4075-7564 2016, 'A look into cross-modal associations between taste, color and music' , Color Culture and Science, 5 , pp. 49-54.

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This paper explores how color and sound can alter taste perception and in particular whether there are any cross-modal associations between these three stimuli. It questions how information from stimuli outside the realms of gastronomy is combined in the brain to influence a person’s taste perception. This study tested how colored ambient lighting and piano music can influence people’s sweet taste; this is the first experiment to study the associations between all three stimuli. The experiment provided some interesting results; most significantly it was found that the color red and high pitch piano music both have a significant impact upon a person’s enjoyment of sweet taste.

Item Type: Article
Schools: Schools > School of Computing, Science and Engineering > Salford Innovation Research Centre
Journal or Publication Title: Color Culture and Science
Publisher: Gruppo del Colore - Associazione Italiana Colore
ISSN: 2384--9568
Related URLs:
Funders: Non funded research
Depositing User: M Patera
Date Deposited: 18 Apr 2016 12:25
Last Modified: 28 Aug 2021 17:30
URI: http://usir.salford.ac.uk/id/eprint/38588

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