Insights from psychology about the design and implementation of energy interventions using the behaviour change wheel

Wilson, C and Marselle, MR 2016, 'Insights from psychology about the design and implementation of energy interventions using the behaviour change wheel' , Energy Research & Social Science, 19 , pp. 177-191.

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Improving the design and implementation of interventions to encourage end-use energy efficiency has the potential to contribute a substantive reduction in carbon emissions. A plethora of behaviour change frameworks is available to guide policymakers and designers but none have been found to be comprehensive or well-used. A new framework – the Behaviour Change Wheel (BCW) – purports to be a useful aid for developing all types of behaviour change interventions. This paper assesses whether the BCW comprehensively describes programmes attempting to reduce energy consumption. To do this, components of behaviour change programmes as identified in four EU guidance documents were mapped onto the BCW. Most of the components discussed in the guidance could be readily coded to the BCW framework. The main energy policy under-represented in the BCW was energy price. Based on our work in this paper, we believe that the BCW offers a useful aid for the systematic design and development of behaviour change around end-use energy efficiency. We also propose that it may support development of a common lexicon for activities that can be rather vaguely described currently in energy efficiency guidance.

Item Type: Article
Schools: Schools > School of Arts & Media > Arts, Media and Communication Research Centre
Journal or Publication Title: Energy Research & Social Science
Publisher: Elsevier
ISSN: 2214-6296
Related URLs:
Funders: Non funded research
Depositing User: Dr Melissa Marselle
Date Deposited: 15 Jul 2016 09:56
Last Modified: 15 Feb 2022 21:03

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