Integrated marketing communications. Evolution, current status, future developments

Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 2017, 'Integrated marketing communications. Evolution, current status, future developments' , European Journal of Marketing, 51 (3) , pp. 394-405.

[img]
Preview
PDF - Accepted Version
Download (216kB) | Preview

Abstract

Editorial

Item Type: Article
Schools: Schools > Salford Business School > Salford Business School Research Centre
Journal or Publication Title: European Journal of Marketing
Publisher: Emerald
ISSN: 0309-0566
Related URLs:
Funders: Non funded research
Depositing User: USIR Admin
Date Deposited: 28 Sep 2016 12:40
Last Modified: 28 Nov 2019 13:30
URI: http://usir.salford.ac.uk/id/eprint/40215

Actions (login required)

Edit record (repository staff only) Edit record (repository staff only)

Downloads

Downloads per month over past year