Visual service scape aesthetics and consumer response : a holistic model

Kumar, DS, Purani, K and Sahadev, S ORCID: 2017, 'Visual service scape aesthetics and consumer response : a holistic model' , Journal of Services Marketing, 31 (6) , pp. 556-573.

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The paper looks at the impact of visual servicescapes at consumer preferences. Using an experimental methodology, we try to understand the imapct of different servicescape aesthetic dimensions on emotional and congnitive responses of customers.

Item Type: Article
Schools: Schools > Salford Business School > Salford Business School Research Centre
Journal or Publication Title: Journal of Services Marketing
Publisher: Emerald
ISSN: 0887-6045
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Depositing User: S Sahadev
Date Deposited: 31 May 2017 13:33
Last Modified: 15 Feb 2022 22:03

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