Kumar, DS, Purani, K and Sahadev, S ORCID: https://orcid.org/0000-0001-9648-8079
2017,
'Visual service scape aesthetics and consumer response : a holistic model'
, Journal of Services Marketing, 31 (6)
, pp. 556-573.
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Official URL: http://dx.doi.org/10.1108/JSM-01-2016-0021
Abstract
The paper looks at the impact of visual servicescapes at consumer preferences. Using an experimental methodology, we try to understand the imapct of different servicescape aesthetic dimensions on emotional and congnitive responses of customers.
Item Type: | Article |
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Schools: | Schools > Salford Business School > Salford Business School Research Centre |
Journal or Publication Title: | Journal of Services Marketing |
Publisher: | Emerald |
ISSN: | 0887-6045 |
Related URLs: | |
Depositing User: | S Sahadev |
Date Deposited: | 31 May 2017 13:33 |
Last Modified: | 15 Feb 2022 22:03 |
URI: | http://usir.salford.ac.uk/id/eprint/42466 |
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