Flanagan, MJ ORCID: 2016, 'Conclusion' , in: The Marvel Studios Phenomenon: Inside a Transmedia Universe , Bloomsbury Academic, New York and London, pp. 197-206.

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Having identified a number of important features to the Marvel Studios approach - as its ‘cinematic universe’ escalates, with television the latest frontier - it might seem unstoppable. But even as Marvel Studios renews ideas about how Hollywood can create franchises of value, the situation within management structures seems uncertain. This conclusion rounds up the book's ideas about the identity that Marvel Studios currently conveys, and muses on potential risks to its potency.

Item Type: Book Section
Schools: Schools > School of Arts & Media > Arts, Media and Communication Research Centre
Publisher: Bloomsbury Academic
ISBN: 9781501311895
Related URLs:
Depositing User: MJ Flanagan
Date Deposited: 18 Sep 2017 08:58
Last Modified: 27 Aug 2021 20:44

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