Knowledge exchange partnership leads to digital transformation at Hydro-X Water Treatment, Ltd

Heinze, A, Griffiths, M ORCID: https://orcid.org/0000-0002-2040-1077, Fenton, A ORCID: https://orcid.org/0000-0001-6102-6288 and Fletcher, G ORCID: https://orcid.org/0000-0002-3294-0465 2018, 'Knowledge exchange partnership leads to digital transformation at Hydro-X Water Treatment, Ltd' , Global Business and Organizational Excellence, 37 (4) , pp. 6-13.

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Abstract

To attract a generation of workers and consumers who have never known a world without Wi-Fi, smartphones, or social media, organizations increasingly have no choice but to incorporate digital technology into every aspect of their operations and processes. The leaders of Hydro-X, a privately owned British enterprise, met the challenge of digital transformation by forming a knowledge exchange partnership with a local university and applying two business models to assess the current state of digital maturity at the firm and map out a strategy to improve it. Their experiences reflect the HINGE project planning methodology: Horizon scanning to evaluate the competition, Internal auditing, New model creation, Gap analysis, and Evaluation of options to determine next steps. As a result of their efforts, Hydro-X fostered an intrapreneurial spirit among its staff and refined its e-commerce platform to digitally target key audiences in order to tap into a new source of revenue.

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