Knowledge exchange partnership leads to digital transformation at Hydro-X Water Treatment, Ltd

Heinze, A, Griffiths, M ORCID:, Fenton, A ORCID: and Fletcher, G ORCID: 2018, 'Knowledge exchange partnership leads to digital transformation at Hydro-X Water Treatment, Ltd' , Global Business and Organizational Excellence, 37 (4) , pp. 6-13.

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To attract a generation of workers and consumers who have never known a world without Wi-Fi, smartphones, or social media, organizations increasingly have no choice but to incorporate digital technology into every aspect of their operations and processes. The leaders of Hydro-X, a privately owned British enterprise, met the challenge of digital transformation by forming a knowledge exchange partnership with a local university and applying two business models to assess the current state of digital maturity at the firm and map out a strategy to improve it. Their experiences reflect the HINGE project planning methodology: Horizon scanning to evaluate the competition, Internal auditing, New model creation, Gap analysis, and Evaluation of options to determine next steps. As a result of their efforts, Hydro-X fostered an intrapreneurial spirit among its staff and refined its e-commerce platform to digitally target key audiences in order to tap into a new source of revenue.

Item Type: Article
Schools: Schools > Salford Business School > Salford Business School Research Centre
Journal or Publication Title: Global Business and Organizational Excellence
Publisher: Wiley
ISSN: 1932-2062
Related URLs:
Depositing User: Dr Alex Fenton
Date Deposited: 12 Apr 2018 11:36
Last Modified: 15 Feb 2022 16:15

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