Talking about sports brands - how our social media conversations reveal what we say

Fenton, A ORCID: https://orcid.org/0000-0001-6102-6288, Chadwick, SM ORCID: https://orcid.org/0000-0003-1158-4243, Dron, RM ORCID: https://orcid.org/0000-0002-1464-4232 and Ahmed, W 2018, Talking about sports brands - how our social media conversations reveal what we say , in: EASM 2018 - The European Sport Management Conference : Managing Sport in a Changing Europe, 5-8 September 2018, Malmo, Sweden.

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Item Type:	Conference or Workshop Item (Paper)
Schools:	Schools > Salford Business School > Salford Business School Research Centre
Journal or Publication Title:	Proceedings EASM 2018, The European Sport Management Conference
Publisher:	EASM
Depositing User:	Dr Alex Fenton
Date Deposited:	13 Jun 2018 11:04
Last Modified:	17 Nov 2020 09:30
URI:	http://usir.salford.ac.uk/id/eprint/47319

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