Toward a functional ontology of reputation for e-commerce

Ehghaghi Kakoli, Z, Nematbakhsh, MA and Saraee, MH ORCID: 2011, Toward a functional ontology of reputation for e-commerce , in: e-Society 2011, 9th International Conference IADIS, 10-13 March 2011, Avila, Spain.

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In recent years, the expansion of the internet has influenced all aspect of our lives. Trust is an important factor making business transactions possible. In a conventional setting this trust is based on all involved parties knowing each other. However this is not true for business transactions which are handled online as parties are kept anonymous. To solve this shortcoming many reputation mechanisms have been reported in the literature but as each approach has its own concepts and terminology, transferring reputation is not possible among different approaches. In this paper, a functional ontology for reputation in the field of electronic commerce is proposed to solve this problem. The proposed technique contains three main concepts, namely: entity, context and feedback. The aim of this work is to present a unit concept for reputation in the field of e-commerce and to collect extensive knowledge about reputation in this field and finally to present this knowledge to a structured format.

Item Type: Conference or Workshop Item (Paper)
Schools: Schools > School of Computing, Science and Engineering > Salford Innovation Research Centre
Journal or Publication Title: Proceedings, e-Society 2011 International Conference
Publisher: International Association for Development of the Information Society (IADIS)
Related URLs:
Depositing User: Prof. Mo Saraee
Date Deposited: 13 Aug 2018 11:44
Last Modified: 16 Feb 2022 18:51

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