Vadera, S 
ORCID: https://orcid.org/0000-0001-6041-2646, Saraee, MH ORCID: https://orcid.org/0000-0002-3283-1912 and Lomax, SE
2012,
'Preface to the workshop on cost sensitive data mining'
, in:
The 12th IEEE International Conference on Data Mining : Workshops
, IEEE.
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Abstract
Much of the early work on data mining concentrated on developing algorithms that focused on classification accuracy. A more challenging and practical problem is to devise algorithms that learn rules or associations that optimize income and take better account of costs. Thus, for example, in marketing, we are interested in identifying investments that produce greatest income given the cost of marketing. In medical diagnosis we need to take account of the costs of tests required in diagnosis, such as blood tests, x-rays and scans. This is an important and growing research area, which has produced interesting work in such areas as associative rule mining, clustering and classification using a variety of different data mining techniques and is used in a wide range of application domains such as business, drug design, cosmetic industry, food industry, pollution detection and financial crisis prediction.
| Item Type: | Book Section |
|---|---|
| Editors: | Vreeken, J, Ling, C, Zaki, MJ, Siebes, A, Yu, JX, Goethals, B, Webb, G and Wu, X |
| Schools: | Schools > School of Computing, Science and Engineering > Salford Innovation Research Centre (SIRC) |
| Publisher: | IEEE |
| ISBN: | 9781467351645 |
| Related URLs: | |
| Depositing User: | Dr Mo Saraee |
| Date Deposited: | 14 Aug 2018 08:58 |
| Last Modified: | 05 Sep 2018 09:31 |
| URI: | http://usir.salford.ac.uk/id/eprint/48038 |
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