The role of corporate identity in CSR implementation : an integrative framework

Tourky, M, Kitchen, PJ ORCID: https://orcid.org/0000-0002-3128-9527 and Shaalan, A 2019, 'The role of corporate identity in CSR implementation : an integrative framework' , Journal of Business Research .

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Abstract

This paper investigates the relationship between Corporate Identity (CI) and CSR and describes how CI can underpin the development and implementation of CSR initiatives; thus helping to clarify how best to implement CSR in business practice.

Empirical findings derived from interviews with senior executives in leading UK-based companies reveal the steps that firms take to develop and implement CSR initiatives. The study provides a framework which directs management attention to key CI elements and practices, both strategic and operational, required to sustain different stages of CSR implementation. Using CI as a unifying platform, the framework clarifies how CSR originates strategically from CI values and founder’s vision as explicated in mission statements, which legitimize CSR and develop a shared culture. CI plays a role in implementing CSR via communication and senior management behavior which impact employee identification with organizational values and goals and behaviour, which relate to voluntary participation in CSR.

Item Type: Article
Schools: Schools > Salford Business School
Journal or Publication Title: Journal of Business Research
Publisher: Elsevier
ISSN: 0148-2963
Related URLs:
Depositing User: Prof PJ Kitchen
Date Deposited: 11 Mar 2019 09:42
Last Modified: 01 Sep 2020 08:01
URI: http://usir.salford.ac.uk/id/eprint/50395

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