Tourky, M, Kitchen, PJ 
ORCID: https://orcid.org/0000-0002-3128-9527 and Shaalan, A
2020,
'The role of corporate identity in CSR implementation : an integrative framework'
, Journal of Business Research, 117
, pp. 694-706.
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Abstract
This paper investigates the relationship between Corporate Identity (CI) and CSR and describes how CI can underpin the development and implementation of CSR initiatives; thus helping to clarify how best to implement CSR in business practice.
Empirical findings derived from interviews with senior executives in leading UK-based companies reveal the steps that firms take to develop and implement CSR initiatives. The study provides a framework which directs management attention to key CI elements and practices, both strategic and operational, required to sustain different stages of CSR implementation. Using CI as a unifying platform, the framework clarifies how CSR originates strategically from CI values and founder’s vision as explicated in mission statements, which legitimize CSR and develop a shared culture. CI plays a role in implementing CSR via communication and senior management behavior which impact employee identification with organizational values and goals and behaviour, which relate to voluntary participation in CSR.
| Item Type: | Article |
|---|---|
| Schools: | Schools > Salford Business School |
| Journal or Publication Title: | Journal of Business Research |
| Publisher: | Elsevier |
| ISSN: | 0148-2963 |
| Related URLs: | |
| Depositing User: | Prof PJ Kitchen |
| Date Deposited: | 11 Mar 2019 09:42 |
| Last Modified: | 16 Feb 2022 01:07 |
| URI: | https://usir.salford.ac.uk/id/eprint/50395 |
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