Investigating the differences in Web browsing behaviour of Arabic (RTL) and English (LTR) users using mouse tracking

Griffiths, LS, Rasaei, A and Haider, N 2019, Investigating the differences in Web browsing behaviour of Arabic (RTL) and English (LTR) users using mouse tracking , in: 2nd International Conference on Digital Marketing : Strategy & Innovation in Digital Marketing, 17th May 2019, Galle Face Hotel, Colombo, Sri Lanka.

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Abstract

The internet has become the global information and communication source. With such widespread usage of the web, it is crucial to marketing businesses to understand how users behave on websites. Mouse movement in any area on a webpage is an indicator of user’s interest in that area. Previous studies using mouse or eye tracking show differences and similarities between website behaviours of Chinese and European users, whereas this study focuses on Arabic (RTL) and English (LTR) readers. This study can help businesses understand how users of different cultures navigate on web pages that are not designed for their way of reading. This paper presents an investigation in which Web browsing behaviour was examined with a help of a JavaScript Library developed by the authors. This comparative study tries to explore whether or not there exists any differences in expected layout between Arabic and English users using mouse tracking methodology.

Item Type: Conference or Workshop Item (Paper)
Schools: Schools > School of Computing, Science and Engineering > Salford Innovation Research Centre
Journal or Publication Title: 2nd International Conference on Digital Marketing : Strategy & Innovation in Digital Marketing
Publisher: Globala Aademic Research Institute
Related URLs:
Depositing User: LS Griffiths
Date Deposited: 20 May 2019 09:24
Last Modified: 09 Aug 2019 08:14
URI: http://usir.salford.ac.uk/id/eprint/51361

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