#digitalnomads, #solotravellers, #remoteworkers : a cultural critique of the travelling entrepreneur on Instagram

Bozzi, N 2020, '#digitalnomads, #solotravellers, #remoteworkers : a cultural critique of the travelling entrepreneur on Instagram' , Social Media + Society, 6 (2) .

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As opposed to traditional nomads, backpackers, or tourists, digital nomads are defined as Internet-enabled remote workers, who maintain a focus on connectivity and productivity even in leisure. This essay discusses the relationship between Instagram and the digital nomad from a theoretical perspective, proposing a critique of the aesthetics and urban politics that underlie this figure. Inspired by recent theories that combine geopolitical and technological insight with a speculative approach, the paper positions the digital nomad as a cultural avatar of contemporary neoliberalism, which celebrates a depoliticised aesthetics of work and helps establish a material geography of globalisation through social media. In particular, the essay leverages the concept of tagging (not only intended as the use of hashtags like #digitalnomad, #solotraveller, or #remotework, but also geotagging) as a tool for cultural critique, discussing Instagram as a key site of intersection between the imaginary appeal of the travelling entrepreneur and the material effects of globalised gentrification. The conclusion provocatively suggests that, with the increasing economic and geopolitical influence of digital nomadism, Instagram might become a site of negotiation of the figure's culture and aesthetics, potentially steering them towards a more radical reimagination of borders and life beyond work. By offering a cultural critique of the digital nomad, the essay contributes to critical discourse on Instagram as a cultural platform.

Item Type: Article
Schools: Schools > School of Arts & Media
Journal or Publication Title: Social Media + Society
Publisher: Sage
ISSN: 2056-3051
Related URLs:
Funders: Salford Pathway to Excellence Scholarship
Depositing User: USIR Admin
Date Deposited: 06 Aug 2019 07:21
Last Modified: 16 Feb 2022 02:24
URI: http://usir.salford.ac.uk/id/eprint/51950

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