Ashley Madison

Light, BA ORCID: 2018, 'Ashley Madison' , in: Appified , University of Michigan Press., Ann Arbor.

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As the introduction to this volume indicates, apps are a challenge to study because, among other reasons, they are usually made technically inaccessible to researchers by developers. This chapter is methodological in nature and illustrates the use of a digital method, the walkthrough method, as one way of studying apps in response to the challenges of researcher access to this domain. A fuller exposition of this method can be found in the work of Ben Light, Jean Burgess, and Stefanie Duguay (2018). To illustrate how the method can be used, I use the Ashley Madison app, a dating/hookup app aimed at those seeking to make what the app’s promotional materials describe as a “discreet connection” outside the confines of a monogamous relationship.

Item Type: Book Section
Editors: Morris, J and Murray, S
Schools: Schools > School of Health and Society > Centre for Applied Research in Health, Welfare and Policy
Publisher: University of Michigan Press.
ISBN: 9780472074044
Depositing User: Professor Ben Light
Date Deposited: 02 Sep 2019 14:18
Last Modified: 16 Feb 2022 02:37

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