Conceptualising slow tourism : a perspective from Latvia

Serdane, Z, Maccarrone-Eaglen, A ORCID: and Sharifi, S ORCID: 2020, 'Conceptualising slow tourism : a perspective from Latvia' , Tourism Recreation Research, 45 (3) , pp. 337-350.

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Slow tourism is perceived as a new type of sustainable tourism and a promising alternative to mass tourism with which tourists, destination managers and tourism service providers are willing to engage. However, inconsistent interpretations impede the clarity of communication between tourism suppliers and consumers. This study re-examines the phenomenon of slow tourism to address this gap in the literature. The focus of the study is Latvia where slowness, until recently, was adopted in tourism branding. This qualitative study revealed that slow tourism is an approach to tourism underpinned by a slow mindset which enhances the core experiential aspect of the phenomenon within ethical boundaries. The environmental and economic aspects appear to be marginal and may fluctuate in intensity according to individuals’ perception. This study offers a theoretical perspective alongside some practical implications for slow tourism and enhances industry awareness of the phenomenon, satisfies consumers’ expectations and improves marketing communications.

Item Type: Article
Schools: Schools > Salford Business School > Salford Business School Research Centre
Journal or Publication Title: Tourism Recreation Research
Publisher: Taylor & Francis
ISSN: 0250-8281
Related URLs:
Depositing User: Dr A Maccarrone-Eaglen
Date Deposited: 05 Feb 2020 12:35
Last Modified: 16 Feb 2022 03:59

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