Understanding how others see your organisation

Kane, S ORCID: https://orcid.org/0000-0002-8978-2891 2019, 'Understanding how others see your organisation' , in: Strategic Digital Transformation: a results-driven approach , Business and Digital Transformation , Routledge, Oxon, pp. 86-94.

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Armed with an understanding of influential external changes, knowledge of the value created by these changes and an awareness of what competitors are doing in response, the spotlight now turns internally to understanding your own organisation in the same way. This chapter emphasises the need to understand the internal challenges and legacies that currently impede an organisation’s ability to rise to the challenges presented by the external drivers for change. Case studies are used to consider how the critical questioning of a current organisational situation can instigate radical change for rapid improvement.

Item Type: Book Section
Editors: Fenton, A, Fletcher, G and Griffiths, M
Schools: Schools > Salford Business School
Publisher: Routledge
Series Name: Business and Digital Transformation
ISBN: 9780367031060 (pbk.); 9780367031060 (hbk.); 9780429020469 (ebk.)
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Depositing User: S Kane
Date Deposited: 28 Apr 2020 11:10
Last Modified: 16 Feb 2022 04:31
URI: https://usir.salford.ac.uk/id/eprint/56930

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