Service innovation and transformation : the case of WeChat

Chen, Y ORCID: and Zhao, W 2019, 'Service innovation and transformation : the case of WeChat' , in: Strategic Digital Transformation: A Results-Driven Approach , Business and Digital Transformation , Routledge, pp. 174-181.

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Business innovation is closely associated with the enterprise boundary, focusing on internal control to carry out innovation activities and use internal innovation resources. But this format faces the challenge of knowledge dispersion, information dissemination, personnel mobility and product/service commercialisation acceleration etc. So, breaking the closed innovation paradigm and changing the way of business value grows have gradually become one of the most concerned issues across the world. Innovation research direction has changed internationally to globalisation, popularisation, R&D outsourcing, user innovation etc (Herstad et al., 2014). These have gradually become important driving forces for future enterprise development and economic growth.

Item Type: Book Section
Editors: Fenton, A, Fletcher, G and Griffiths, M
Schools: Schools > Salford Business School > Salford Business School Research Centre
Journal or Publication Title: Book Chapter of Strategic Digital Transformation: A results driven approach
Publisher: Routledge
Series Name: Business and Digital Transformation
ISBN: 9780367031077 (paperback); 9780367031060 (hardback); 9780429020469, 9780429671869 (ebook)
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Depositing User: Y Chen
Date Deposited: 16 Jun 2020 14:58
Last Modified: 16 Feb 2022 04:52

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