“You’re important, Jeremy, but not that important” : personalised responses and equivocation in political interviews

Waddle, M and Bull, P 2020, '“You’re important, Jeremy, but not that important” : personalised responses and equivocation in political interviews' , Journal of Social and Political Psychology, 8 (2) , pp. 560-581.

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Abstract

This study was an assessment of personalised equivocation in political interviews, namely, politicians’ responses to questions which, in lieu of an explicit reply, are directed personally at the interviewer. Twenty-six interviews with recent UK party leaders were analysed in terms of questions, replies, and personalisation. The majority of personalised responses contained elements of criticism, although over a quarter were more amicable. For the eight featured politicians, the use of such responses was adjudged to be more about individual communicative style than their position on the political spectrum. Only one politician did not respond in this manner, indicating a more widespread use of personalisation than was previously suggested. Furthermore, an evaluation of interviewer follow-ups showed its effectiveness as a diversionary tactic in the face of troublesome questions. In terms of the proportion of questions which receive a full reply, a general reply rate analysis highlighted how recent political leaders have changed little from their predecessors.

Item Type: Article
Schools: Schools > School of Health and Society
Journal or Publication Title: Journal of Social and Political Psychology
Publisher: PsychOpen
ISSN: 2195-3325
Related URLs:
Depositing User: USIR Admin
Date Deposited: 05 Nov 2020 15:39
Last Modified: 05 Nov 2020 15:45
URI: http://usir.salford.ac.uk/id/eprint/58712

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