Kruglova, AM ORCID: https://orcid.org/0000-0002-2678-2288
2021,
'“I will tell you a story about Jihad” : ISIS’s propaganda and narrative advertising'
, Studies in Conflict & Terrorism, 44 (2)
, pp. 115-137.
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Abstract
This article further broadens the understanding of ISIS propaganda and its effectiveness by looking at the group’s social media through the prism of marketing. The group was found to rely on a narrative type of advertising while creating its propaganda. Specifically, ISIS was using stories to appeal to its recruits’ emotions and desires. The use of stories helped ISIS to establish a strong connection with its target audience, and increased the group’s success in promoting its ideas.
Item Type: | Article |
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Schools: | Schools > School of Arts & Media |
Journal or Publication Title: | Studies in Conflict & Terrorism |
Publisher: | Taylor & Francis |
ISSN: | 1057-610X |
Related URLs: | |
Depositing User: | AM Kruglova |
Date Deposited: | 11 May 2021 13:43 |
Last Modified: | 15 Feb 2022 16:32 |
URI: | http://usir.salford.ac.uk/id/eprint/60254 |
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