“I will tell you a story about Jihad” : ISIS’s propaganda and narrative advertising

Kruglova, AM ORCID: https://orcid.org/0000-0002-2678-2288 2021, '“I will tell you a story about Jihad” : ISIS’s propaganda and narrative advertising' , Studies in Conflict & Terrorism, 44 (2) , pp. 115-137.

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Access Information: This is an Accepted Manuscript of an article published by Taylor & Francis in Studies in Conflict & Terrorism on 27th July 2020, available online: http://www.tandfonline.com/10.1080/1057610X.2020.1799519.

Abstract

This article further broadens the understanding of ISIS propaganda and its effectiveness by looking at the group’s social media through the prism of marketing. The group was found to rely on a narrative type of advertising while creating its propaganda. Specifically, ISIS was using stories to appeal to its recruits’ emotions and desires. The use of stories helped ISIS to establish a strong connection with its target audience, and increased the group’s success in promoting its ideas.

Item Type: Article
Schools: Schools > School of Arts & Media
Journal or Publication Title: Studies in Conflict & Terrorism
Publisher: Taylor & Francis
ISSN: 1057-610X
Related URLs:
Depositing User: AM Kruglova
Date Deposited: 11 May 2021 13:43
Last Modified: 28 Aug 2021 10:46
URI: http://usir.salford.ac.uk/id/eprint/60254

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