Otaku tourists out of Japan : fictionality, shared memories, and the role of national branding in the Japanese pilgrimages of anime fans in the United Kingdom

Hernandez Perez, M ORCID: https://orcid.org/0000-0001-9974-7056 2019, 'Otaku tourists out of Japan : fictionality, shared memories, and the role of national branding in the Japanese pilgrimages of anime fans in the United Kingdom' , The Journal of Popular Culture, 52 (6) , pp. 1512-1535.

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Abstract

The article explores the reasons and narratives behind the anime pilgrimage experiences of Japanese tourists in the UK. Anime or otaku (fan) pilgrimages are a phenomenon widely studied by Japanese and foreign academics in relation to seichi junrei (“pop culture tourism”) and activities such as collecting of snapshots from media (butaitanbou). The article establishes a typology for the study of Otaku Tourism that can be eventually transferred to other media pilgrimages and examines a significant case of anime pilgrimage in England (the Cotswolds).

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