Branding, authorship and transmedia adaptation in the official products of Studio Ghibli : the "Miyazaki style" in the video games of Ni No Kuni saga (2011-2018)

Hernandez Perez, M ORCID: https://orcid.org/0000-0001-9974-7056 2019, 'Branding, authorship and transmedia adaptation in the official products of Studio Ghibli : the "Miyazaki style" in the video games of Ni No Kuni saga (2011-2018)' , Con A de Animacion, 9 , pp. 102-117.

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Access Information: The full-text of this article is written in Spanish. The title in Spanish is: Branding, autoría y adaptación transmedia en los productos oficiales de studio ghibli: el “estilo miyazaki” en los videojuegos de la saga ni no kuni (2011-2018)

Abstract

Anime is frequently the origin of media-mixes, that is, strategies of production and distribution of transmedia products in the Japanese global markets. Synergies can be formed through collaborative authorships and transmedia adaptations. While there is an important academic discussion about authorship in media, its role in the context of video games and the media mix is not that clear. In this sense, Ni No Kuni saga (2011-2018) is studied for being a unique case of intertextuality between the work of Studio Ghibli, and particularly the influential Hayao Miyazaki (1941) and Role Playing Video Games. The paper will show how individual and collective authorships consolidate common styles and narratives in the form of coherent corporate images and branding. These images survive the original authors to be replicated through the rest of the transmedia production.

Item Type: Article
Schools: Schools > School of Arts & Media
Journal or Publication Title: Con A de Animacion
Publisher: Universitat Politècnica de València
ISBN: 21733511 21736049
ISSN: 2173-6049
Related URLs:
Depositing User: Dr Manuel Hernandez Perez
Date Deposited: 02 Jun 2021 09:08
Last Modified: 28 Aug 2021 10:42
URI: http://usir.salford.ac.uk/id/eprint/60728

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