Constructing the Mangaverse : narrative patterns in Marvel’s appropriation of manga products

Hernandez Perez, M ORCID: https://orcid.org/0000-0001-9974-7056 2015, 'Constructing the Mangaverse : narrative patterns in Marvel’s appropriation of manga products' , in: Global manga : 'Japanese' comics without Japan? , Ashgate Publishing (Routledge), Farnham, pp. 167-184.

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Abstract

It´s well known that the major global comic producers are Japan and U.S. There are not so many countries where this medium has achieved this importance not only as high-quality producers but also as powerful creators of contents. In fact, there is also a long history of mutual influence between media and their narratives within these countries. Sequential Language -that in Japan mainly corresponds to manga medium-, has been influenced by other western serial media, especially TV and comic. This may be particularly the case of manga beginnings as well as other related media such as kamishibai (Nash, 2009) and e-monogatari (Holmberg, 2011). In its constant search of new themes, Japanese manga industries have invaded some fields that were exclusive of American market many years ago. On the second half of the last century, the popularity of comic-book characters motivated the adaptation of their stories to manga medium (Jiro Kuwata´s Batman, Ryoichi Ikegami´s Spiderman...). The creation of these products is the next logical step following the transnationalization of capital between Japanese and American industries. We refer to the transnationalization of narrative elements, which are gradually forming a shared international scale image, very similar to that defined as ‘Global Cultural’ (During, 1997).

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