Big data HE communities : could Twitter support UK universities amid the COVID-19 transition?

Edghiem, F and Abualqumboz, M ORCID: https://orcid.org/0000-0002-1681-2930 2021, 'Big data HE communities : could Twitter support UK universities amid the COVID-19 transition?' , in: Remote Work and Sustainable Changes for the Future of Global Business , Advances in Business Strategy and Competitive Advantage (ABSCA) , IGI Global, pp. 33-44.

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Abstract

This chapter intends to explore the use of the Twitter social media platform as a microblog to share COVID-19 prescribed knowledge through observing the Twitter accounts of the five most student-populated UK universities. The chapter provides valuable practical insight to UK universities practitioners, students, and concerned stakeholders on the use of Twitter microblogs to share or retrieve knowledge required to cope with the current COVID-19 transition. The chapter sheds light on the unique characteristics of knowledge shared by UK universities through Twitter in relation to the current COVID-19 pandemic. The chapter also highlights the unconventional use of Twitter by UK universities to share COVID-19 prescribed knowledge with their stakeholders.

Item Type: Book Section
Editors: Ali, MB
Additional Information: ** From Crossref book chapters via Jisc Publications Router **Journal IDs: pissn 2327-3429; eissn 2327-3437 **History: published 2021
Schools: Schools > Salford Business School
Publisher: IGI Global
Series Name: Advances in Business Strategy and Competitive Advantage (ABSCA)
ISBN: 9781799875130 (hardback); 9781799875147 (softcover); 9781799875154 (online)
ISSN: 2327-3429
Related URLs:
SWORD Depositor: Publications Router
Depositing User: Publications Router
Date Deposited: 29 Jul 2021 07:54
Last Modified: 28 Aug 2021 10:37
URI: http://usir.salford.ac.uk/id/eprint/61022

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