Rapidly shifting landscapes : two case studies in the UK distribution and exhibition of Chinese language films in the twenty-first century

Willis, ATJ ORCID: https://orcid.org/0000-0002-9428-4643 and Elliott, F 2020, 'Rapidly shifting landscapes : two case studies in the UK distribution and exhibition of Chinese language films in the twenty-first century' , in: Renegotiating film genres in East Asian cinemas and beyond , East Asian Popular Culture (18) , Palgrave, UK, pp. 17-40.

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Abstract

This chapter considers the shifting industrial patterns of distributing and exhibiting Chinese-language films in the UK in the twenty-first century. Drawing upon their experiences as film curators, Willis and Elliott provide a detailed analysis of two new models, namely the cultural and the commercial. Although existing predominantly within the UK’s independent film exhibition sector, the cultural model intends to articulate the important position of genre films in providing Chinese language films a space that moves away from the perceived elitism associated with the term ‘art-house’ cinema. In comparison, the commercial model not only intends to capitalize on the commercial value of genre films by targeting overseas Chinese audiences but also attempts to reposition those films within the cultural debates of UK markets.

Item Type:	Book Section
Editors:	Feng, L and Aston, J
Schools:	Schools > School of Arts & Media > Arts, Media and Communication Research Centre
Publisher:	Palgrave
Series Name:	East Asian Popular Culture
ISBN:	9783030550769 (hardback); 9783030550776 (ebook); 9783030550790 (paperback)
ISSN:	2634-5935
Related URLs:	Publication Publisher
Depositing User:	Andy Willis
Date Deposited:	01 Jul 2021 08:02
Last Modified:	01 Jul 2021 08:02
URI:	http://usir.salford.ac.uk/id/eprint/61077

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