Omani crafts as an expression of culture and heritage : an investigation of Omani craft and pottery challenges

Al Mamari, BM 2012, Omani crafts as an expression of culture and heritage : an investigation of Omani craft and pottery challenges , PhD thesis, University of Salford.

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Abstract

The doctoral project has for main purpose to investigate the challenges facing the traditional craft enterprises in Oman and to develop a framework for understanding and managing the cultural, artistic, marketing and consumption influences that affect craft enterprises in general and pottery in particular. It is the first attempt on record to address this important aspect of the cultural industry of Oman, and it concludes by formulating recommendations that may help Omani crafts and craftsmen face the problems of establishing a thriving presence in a competitive modernity, and develop and basis for an Omani cultural heritage industry. The project had no precedence to rely upon, and needed therefore to develop a suitable research methodology and qualitative approach based on the relevant scholarly output in cross-cultural and cross-disciplinary studies dealing with craft, cultural, artistic and marketing factors. It collected data from a substantial programme of field work and interviews of employees and officials from the Public Authority for Crafts Industries (PACI) in Oman that it corroborated with updated PACI source publications, statistics, official documents, and visual documentation. The integrated data was then utilized to construct an in-depth analysis of the state of craft in Oman, comparing and cross-referencing with comparable research and analysis undertaken in African and Asiatic countries. The emergent framework for managing this key aspect of local culture in Oman offers a major contribution to existing knowledge on the subject and the practical basis for the development of Omani local cultural industries.

Item Type:	Thesis (PhD)
Contributors:	Rangasamy, J (Supervisor)
Schools:	Schools > School of Arts & Media
Depositing User:	Institutional Repository
Date Deposited:	27 Jul 2021 14:36
Last Modified:	04 Aug 2022 11:23
URI:	https://usir.salford.ac.uk/id/eprint/61316

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