An investigation of the role of internet artworks in formulating a new communication model in the Internet

Alhalwachi, A 2008, An investigation of the role of internet artworks in formulating a new communication model in the Internet , PhD thesis, University of Salford.

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The 'Internet Arts' are a new field that has emerged from the new media revolution. There are many works in this field that are unique, creative and singular in relation to their concept and practice, especially concerning the human communication aspect. The emulations and experimentations in communication by the internet artists' works are now generating new and unexpected communication paradigms. However, the scholars in the communication field have declared that the current classical communication models are not adequate in reflecting the communication process within the field of this new media. Also, because the internet artworks are imbedded in this new media field, these models are not sufficient to reflect the communication process within them. Therefore, the main aim of this thesis is to identify a new communication model that will have the ability to express the communication process within internet artworks. The research approach consists of four main steps. Firstly: extract what can be used from relevant theories to provide a suitable solid basis on which to build the new model. Secondly: combining the relevant theories' output with that of the pilot case study, to formulate an initial proposed model. Thirdly: an applied qualitative multi-analysis generated from seven case studies. Fourthly: an analysis of these outputs from the research methods, in order to make the final version of the model. The initial results indicate that there are non-linear levels within the communication process, and that the internet artist is considering the technological system as a part of the artwork, rather than as a medium to convey its theme. Furthermore, the user is aware of the technological system's role that is combined with artwork, and they are generally not expecting the artists to deconstruct this in their communication through their artwork. It is hoped that the answers derived from these analyses will provide significant knowledge to fill the theoretical gap between the communication science and the internet arts fields, and moreover increase the internet artists' awareness of the communication model implications of their artwork.

Item Type: Thesis (PhD)
Contributors: Sermon, P (Supervisor)
Schools: Schools > School of Arts & Media
Depositing User: Institutional Repository
Date Deposited: 13 Aug 2021 14:02
Last Modified: 04 Aug 2022 11:22

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