Analyzing tweet data to identify the impact of demonetarization

Unnithan, KS, Salloum, S ORCID: https://orcid.org/0000-0002-6073-3981 and Shaalan, K ORCID: https://orcid.org/0000-0003-0823-8390 2022, Analyzing tweet data to identify the impact of demonetarization , in: International Conference on Emerging Technologies and Intelligent Systems (ICETIS 2021), 5th-6th April 2021, Online.

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Abstract

In this century, we have witnessed tremendous growth in the application of technology in our day-to-day life. One such life influencing factor is social media. In a manner or other, each individual’s life is influenced by social media. Individuals and organizations rely more on social media to interact with people, acquire knowledge, promote business, gather information, news telecast, and for many other professional and personal purposes. Researchers use social media as one of the primary data sources for studies related to people’s behavior and for various prediction purposes. This empirical study identifies the importance of social media data in recognizing any event’s influence on the public. In October 2016 Indian government had demonetarized some active currency, and it created mixed reactions in public. For this research, tweet data was used to determine the impact of demonetarization on India’s people. The study results demonstrate that tweet data can be relied on identifying or extracting general public opinions on any given topic or event.

Item Type: Conference or Workshop Item (Paper)
Schools: Schools > School of Computing, Science and Engineering
Journal or Publication Title: Proceedings of International Conference on Emerging Technologies and Intelligent Systems
Publisher: Springer
Series Name: Lecture Notes in Networks and Systems
ISBN: 9783030859893 (softcover); 9783030859909 (ebook)
ISSN: 2367-3370
Related URLs:
Depositing User: USIR Admin
Date Deposited: 04 Mar 2022 11:27
Last Modified: 04 Mar 2022 11:27
URI: http://usir.salford.ac.uk/id/eprint/63312

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