SEM-ANN-based approach to understanding students' academic-performance adoption of YouTube for learning during Covid.

Elareshi, M ORCID: https://orcid.org/0000-0001-5706-3828, Habes, M, Youssef, E, Salloum, S ORCID: https://orcid.org/0000-0002-6073-3981, Alfaisal, R ORCID: https://orcid.org/0000-0002-9876-0635 and Ziani, A 2022, 'SEM-ANN-based approach to understanding students' academic-performance adoption of YouTube for learning during Covid.' , Heliyon, 8 (4) , e09236.

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Abstract

A hybrid analysis of Structural Equation Modeling (SEM) and Artificial Neural Network (ANN), through SmartPLS and SPSS software, as well as the importance-performance map analysis (IPMA) were used to examine the impact of YouTube videos content on Jordanian university students' behavioral intention regarding eLearning acceptance, in Jordan. According to the evaluation of both ANN and IPMA, performance expectancy was the most important and, theoretically, several explanations were provided by the suggested model regarding the impact of intention to adopt eLearning from Internet service determinants at a personal level. The findings coincide greatly with prior research indicating that users' behavioral intention to adopt eLearning is significantly affected by their performance expectancy and effort expectancy. The paper contributed to technology adoption e.g., YouTube in academia, especially in Jordan. Respondents showed a willingness to employ and adopt the new technology in their education. Finally, the findings were presented and discussed through the UTAUT and TAM frameworks.

Item Type:	Article
Schools:	Schools > School of Computing, Science and Engineering
Journal or Publication Title:	Heliyon
ISSN:	2405-8440
Related URLs:	Publisher Publisher
SWORD Depositor:	Publications Router
Depositing User:	Publications Router
Date Deposited:	29 Jul 2022 09:51
Last Modified:	17 Aug 2022 08:31
URI:	https://usir.salford.ac.uk/id/eprint/63968

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