Editorial: Marketing and consumers in an era of disruption caused by Covid-19 pandemic

Sirkeci, I ORCID: https://orcid.org/0000-0002-2334-7424 2020, 'Editorial: Marketing and consumers in an era of disruption caused by Covid-19 pandemic' , Transnational Marketing Journal, 8 (1) , pp. 1-6.

Full text not available from this repository. (Request a copy)


Six months ago, nobody would have thought of a disruption in such a scale. COVID-19 pandemic starting in China spreading across the grids of global human mobility (Sirkeci and Yucesahin, 2020) sent shock waves around the world and quickly brought life to a halt in many countries. Not only the anxiety and fear of a deadly virus spreading around but also the measures taken against it perhaps changed our lives as consumers, marketers, and researchers. The new norm is in progress as the old is troubled. In this issue of the Journal, we have articles dealing with a range of case studies from airline industry to tourism and mobile phone services. We have also included a call for papers for a special issue on coronavirus pandemic and its impact on marketing, markets and consumers.

Item Type: Article
Schools: Schools > Salford Business School
Journal or Publication Title: Transnational Marketing Journal
Publisher: Transnational Press London
ISSN: 2041-4684
Depositing User: Ibrahim Sirkeci
Date Deposited: 14 Nov 2022 14:38
Last Modified: 14 Nov 2022 14:38
URI: https://usir.salford.ac.uk/id/eprint/65486

Actions (login required)

Edit record (repository staff only) Edit record (repository staff only)