Mobility and the Transnationals

Sirkeci, I ORCID: 2013, 'Mobility and the Transnationals' , in: Transnational Marketing and Transnational Consumers , SpringerBriefs in Business , Springer Berlin, Heidelberg, pp. 35-58.

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Mobile professionals who constantly move through different national boundaries and cultures were called “circulating consumers”. However, these should fall under our wider category of ‘mobile consumers’ and named ‘transnational mobiles’. Hence movement and mobility is appropriately taken into account as key segmentation variables to identify such mobile consumer groups

Item Type: Book Section
Schools: Schools > Salford Business School
Journal or Publication Title: Transnational Marketing and Transnational Consumers
Publisher: Springer Berlin
Series Name: SpringerBriefs in Business
ISBN: 9783642367748
Depositing User: Ibrahim Sirkeci
Date Deposited: 24 Nov 2022 15:48
Last Modified: 24 Nov 2022 15:48

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