Transnational Marketing and Transnational Consumers

Sirkeci, I ORCID: 2013, Transnational Marketing and Transnational Consumers , SpringerBriefs in Business, 1 , Springer Berlin, Heidelberg.

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Presents clear and crisp definitions of what is global, international, multinational, and transnational in the world of marketing Explains the key features of a transnational marketing strategy, a key to the success of global small and large organisations, with many real-life examples and illustrations Introduces insightful new concepts of Transnational Consumers and Transnational Mobile Consumers

Item Type: Book
Schools: Schools > Salford Business School
Journal or Publication Title: SpringerBriefs in Business
Publisher: Springer Berlin
Series Name: SpringerBriefs in Business
ISBN: 9783642367748
Depositing User: Ibrahim Sirkeci
Date Deposited: 25 Nov 2022 08:44
Last Modified: 25 Nov 2022 08:44

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