Sirkeci, I 
ORCID: https://orcid.org/0000-0002-2334-7424
2013,
'Transnationalisation and transnational marketing strategy'
, in:
Transnational Marketing and Transnational Consumers
, Springer, Berlin, pp. 1-23.
Abstract
The world is in a constant change as are the organisations, the consumers and the ways in which businesses are connected and managed. The two main drastic changes we are concerned with here are, first, the increasing mobility of goods, finances and people and second, the enormous speed and variety available in communication and transportation. In such a mobile and connected world, transnational marketing strategy is superior to other strategies and it is the ultimate level to reach for marketing success.
| Item Type: | Book Section |
|---|---|
| Schools: | Schools > Salford Business School |
| Journal or Publication Title: | Transnational Marketing and Transnational Consumers |
| Publisher: | Springer |
| ISBN: | 9783642367748 |
| Depositing User: | Ibrahim Sirkeci |
| Date Deposited: | 11 Nov 2022 10:44 |
| Last Modified: | 11 Nov 2022 10:44 |
| URI: | https://usir.salford.ac.uk/id/eprint/65521 |
Actions (login required)
 |
Edit record (repository staff only) |
Tools
Tools