Transnationals: transnational consumers and transnational mobile consumers

Sirkeci, I ORCID: https://orcid.org/0000-0002-2334-7424 2013, 'Transnationals: transnational consumers and transnational mobile consumers' , in: Transnational Marketing and Transnational Consumers , Springer, Berlin, pp. 25-34.

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Abstract

The subheading above may appear confusing but the two terms are used on purpose to provoke debate on the possibility of having two broader segments relating to the transnational marketing era.

Item Type:	Book Section
Schools:	Schools > Salford Business School
Journal or Publication Title:	Transnational Marketing and Transnational Consumers
Publisher:	Springer
ISBN:	9783642367748
Depositing User:	Ibrahim Sirkeci
Date Deposited:	11 Nov 2022 10:47
Last Modified:	11 Nov 2022 10:47
URI:	https://usir.salford.ac.uk/id/eprint/65522

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