Transmedia/Genre: Rethinking Genre in a Multiplatform Culture

Freeman, M and Smith, AN ORCID: https://orcid.org/0000-0001-5253-8062 2023, Transmedia/Genre: Rethinking Genre in a Multiplatform Culture , Palgrave Macmillan. (In Press)

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Abstract

This book brings genre back to the forefront of the current transmedia trend. Genres are perhaps the most innately transmedial of media constructs, formed as they are from all kinds of industrial, technological and discursive phenomena. Yet very few have considered how genre works in a multiplatform context. This book does precisely that, making a uniquely transmedial contribution to the study of genre in the age of media convergence. The book interrogates how industrial, technological and participatory transformations of digital platforms and emerging technologies reshape workings of genre. We consider franchises such as Star Wars, streaming platforms such as Netflix, catch-up services such as ITV Hub, creative technologies such as virtual reality, and beyond. In setting the stage for the revival of genre theory in contemporary transmedia scholarship, this book pushes forward understandings of not just multiplatform media, but of the emerging form and function of genre across contemporary culture.

Item Type:	Book
Schools:	Schools > School of Arts & Media > Arts, Media and Communication Research Centre Schools > School of Arts & Media
Publisher:	Palgrave Macmillan
ISBN:	9783031155826
Depositing User:	AN Smith
Date Deposited:	10 Jan 2023 12:15
Last Modified:	10 Jan 2023 12:15
URI:	https://usir.salford.ac.uk/id/eprint/65760

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