Why has Musk’s tried and tested approach to cultural change failed so badly?

Lord, JD ORCID: https://orcid.org/0000-0002-0616-9590 2022, 'Why has Musk’s tried and tested approach to cultural change failed so badly?' , Elite Business .

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Abstract

Elon Musk’s recent poll on Twitter is far from a cry for publicity, but a blueprint for the crisis he has created at the social media giant - replicating what he did at Tesla and SpaceX.

Item Type:	Article
Schools:	Schools > Salford Business School
Journal or Publication Title:	Elite Business
Depositing User:	JD Lord
Date Deposited:	04 Jan 2023 10:39
Last Modified:	04 Jan 2023 10:39
URI:	https://usir.salford.ac.uk/id/eprint/66103

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