Swift, JS 2002, 'Foreign language competence and cultural affinity: a study of UK executives in foreign markets' , Cross Cultural Management: an International Journal, 9 (2) , pp. 4-24.
Full text not available from this repository. (Request a copy)Abstract
Reports exploratory research which examines the relationship between the extent to which executives have a positive attitude towards a foreign culture and the level of competence they have achieved in that language. Suggests that this was a weak correlation but a much stronger one existed between these two factors within the Spanish market. Cites that cultural liking may be a positive factor in foreign language acquisition but only in some circumstances or cultures and ecnourages further research in this area.
| Item Type: | Article |
|---|---|
| Themes: | Subjects / Themes > H Social Sciences > HT Communities. Classes. Races Subjects / Themes > P Language and Literature > PB Modern languages. Celtic languages > PB0001 Modern languages Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business Memory, Text and Place Subjects outside of the University Themes |
| Schools: | Schools > Salford Business School > Salford Business School Research Centre |
| Journal or Publication Title: | Cross Cultural Management: an International Journal |
| Publisher: | Emerald |
| Refereed: | Yes |
| ISSN: | 13527606 |
| Depositing User: | H Kenna |
| Date Deposited: | 16 Oct 2007 09:40 |
| Last Modified: | 27 Aug 2021 22:03 |
| URI: | http://usir.salford.ac.uk/id/eprint/772 |
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