Swift, JS and Huang, Y 2004, 'The changing nature of international business relationships and foreign language competence' , International Journal of Management Practice, 1 (1) , pp. 21-40.
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This paper examines the role of Foreign Language Competence (FLC) in international business, at a time when business activity, in general, is becoming increasingly international, and when the focus of business relationships is changing from that of a short-term, task-orientated approach, to one of a longer-term relationship orientation. As a consequence of these changes, the authors suggest that FLC should become increasingly focused on the development/maintenance of long-term business relationships, rather than the traditional short-term "sales-orientation" which has been the case so far. The paper is a conceptual contribution, which will be empirically tested at a later date.
| Item Type: | Article |
|---|---|
| Themes: | Subjects / Themes > H Social Sciences > HT Communities. Classes. Races Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business Subjects / Themes > P Language and Literature > PB Modern languages. Celtic languages > PB0001 Modern languages Memory, Text and Place Subjects outside of the University Themes |
| Schools: | Schools > Salford Business School > Salford Business School Research Centre |
| Journal or Publication Title: | International Journal of Management Practice |
| Publisher: | Inderscience |
| Refereed: | Yes |
| ISSN: | 14779064 |
| Depositing User: | H Kenna |
| Date Deposited: | 16 Oct 2007 09:44 |
| Last Modified: | 27 Aug 2021 22:03 |
| URI: | https://usir.salford.ac.uk/id/eprint/774 |
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