Fallon, P and Schofield, PS 2004, 'First-timer versus repeat visitor satisfaction: the case of Orlando, Florida' , Tourism Analysis, 8 (2) , pp. 205-210.
Full text not available from this repository.Abstract
This article compares first-time and repeat visitor satisfaction with Orlando, FL. Factor analysis (PCA) of subjects' ratings on 22 ``performance'' attributes produced five factors: primary, secondary, and tertiary attractions, facilitators, and transport plus. A one-way between-groups MANOVA identified a significant difference between first-time and repeat segments on the secondary attractions. Regression of overall tourist satisfaction with Orlando against the factors showed that secondary attractions were the single most influential factor affecting tourists' overall satisfaction with Orlando. Subdivision of the sample into first-timer and repeater segments showed that the overall satisfaction of first-timers and repeaters was explained by different hierarchies of factors.
| Item Type: | Article |
|---|---|
| Themes: | Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business Subjects / Themes > G Geography. Anthropology. Recreation > G Geography (General) > G0149 Travel. Voyages and travels (General) > G0149.5 Travel and state. Tourism Subjects outside of the University Themes |
| Schools: | Schools > Salford Business School > Salford Business School Research Centre |
| Journal or Publication Title: | Tourism Analysis |
| Publisher: | Cognizant Communication Corporation |
| Refereed: | Yes |
| ISSN: | 1083-5423 |
| Depositing User: | H Kenna |
| Date Deposited: | 16 Oct 2007 13:49 |
| Last Modified: | 29 Oct 2015 00:49 |
| URI: | http://usir.salford.ac.uk/id/eprint/796 |
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