Schofield, PS and Thompson, K 2007, 'Visitor motivation, satisfaction and behavioural intention : the 2005 Naadam Festival, Ulaanbaatar' , International Journal of Tourism Research, 9 (5) , pp. 329-344.
Full text not available from this repository.Abstract
The study investigates visitor motivation for attending the 2005 Naadam Festival in Ulaanbaatar, Mongolia. It identifies motivation variance on the basis of socio-demographic variables and examines the factors of significance with regard to visitor satisfaction and intention to revisit the festival. Five motivation dimensions, consistent with those identified in previous research, were identified. The horse riding and wrestling events were the most satisfying aspects of the festival from the visitor perspective, followed by Naadam's uniqueness, the opening ceremony and the authenticity of the festival. Significant differences in motivation dimensions, satisfaction and intention to revisit the festival were found on the basis of visitor origin, gender and age. The theoretical and practical implications of the findings are discussed.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Visitor motivation, satisfaction, cultural festival, Mongolia, Naadam |
| Themes: | Subjects / Themes > G Geography. Anthropology. Recreation > GV Recreation Leisure Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business Subjects / Themes > D History General and Old World > DS Asia Memory, Text and Place Subjects outside of the University Themes |
| Schools: | Schools > Salford Business School > Salford Business School Research Centre |
| Journal or Publication Title: | International Journal of Tourism Research |
| Publisher: | John Wiley & Sons |
| Refereed: | Yes |
| ISSN: | 10992340 |
| Related URLs: | |
| Depositing User: | H Kenna |
| Date Deposited: | 23 Dec 2008 10:34 |
| Last Modified: | 08 May 2018 08:45 |
| URI: | http://usir.salford.ac.uk/id/eprint/835 |
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