Diffusion - or delusion? Challenging an IS research tradition

McMaster, T and Wastell, DG 2005, 'Diffusion - or delusion? Challenging an IS research tradition' , Information Technology & People, 18 (4) , pp. 383-404.

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This paper seeks to critique the notion of diffusionism. Design/methodology/approach – The notion of diffusionism provides a general way of understanding innovation and human progress. It is pervasive within IS research and practice. Generically, diffusionism denotes an asymmetrical view of innovation as originating exclusively in “progressive” centres, from which it spreads through an essentially passive recipient community. This model is pernicious, as it privileges an elite few over the majority, with the innovator/imitator dichotomy presented as natural, moral and inevitable. This paper analyses the notion of diffusionism in information systems (IS). Findings – The failure to find any empirical support for diffusionism reveals both its mythical character and its ideological rationale in lending moral legitimacy to colonialistic projects. Empirical examples demonstrate both the ubiquity of the diffusionist mindset in IS research and practice, and its linkage to pseudo-colonial activities in the home domain. Originality/value – The paper concludes by arguing for a more critical approach within IS research on innovation, the use of richer, process-based theories, and greater partnership with practitioners in order to close the research/practice gap.

Item Type: Article
Themes: Subjects / Themes > H Social Sciences > HF Commerce > HF5001 Business
Subjects / Themes > Q Science > QA Mathematics > QA075 Electronic computers. Computer science
Subjects outside of the University Themes
Journal or Publication Title: Information Technology & People
Publisher: Emerald Group Publishing Limited
Refereed: Yes
ISSN: 09593845
Depositing User: H Kenna
Date Deposited: 05 Jan 2009 11:00
Last Modified: 27 Aug 2021 22:03
URI: https://usir.salford.ac.uk/id/eprint/876

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