M McEachern

Reader in Marketing/Director of Centre for Social Business

Business School

University of Salford

Consumption behaviour, Consumer behaviour, Ethics, food ethics, Corporate social responsibility, Social business, Sustainability

Dr Morven McEachern is a Reader in Marketing and is the Director of the Centre for Social Business (www.salford.ac.uk/social-business). She is a fellow member of The Higher Education Academy and a member of the Institute of Learning and Teaching. Prior to her academic career, she held management roles in both primary agriculture and agri-food research and consultancy. Morven's research activity focuses on consumption behaviour, ethics and sustainability. She is a member of the Editorial Board for the International Journal of Consumer Studies and has edited various special issues on ethics and sustainability. Using a variety of qualitative and visual research methods, she has published over 70 refereed journal/conference papers and has a successful record of PhD supervision. She is also a kmore...

PhD in Consumers and CSR - University of Salford; MSc in International Agric. Economics & Food Marketing, University of Newcastle-upon-Tyne; BTechnol in Agri-Business Management, University of Aberdeen; PG Diploma in Management Studies, University of Abertay.

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Latest Additions

  1. McEachern, M 2016, Pursuing social & ethical capital in the alternative food marketplace , in: International Social Innovation Research Conference 2016, 5-7th September 2016, Glasgow.
  2. Ogunoye, OF, Kane, KJ and McEachern, MG 2016, Exploring Place Branding in Social Enterprise Places , in: International Social Innovation Research Conference 2015, 5-7th September 2016, Glasgow.
  3. O'Loughlin, D, Szmigin, I, McEachern, M, Karantinou, K, Barbosa, B and Fernández-moya, E.M. 2016, 'Man thou art dust : rites of passage in austere times' , Sociology .
  4. Carrigan, M, McEachern, M, Moraes, C and Bosangit, C 2016, 'The fine jewellery industry : corporate responsibility challenges and institutional forces facing SMEs' , Journal of Business Ethics, 143 (4) , pp. 681-699.
  5. Abudiore, T and McEachern, M 2015, Creating social value at the BOP in the Nigerian marketplace , in: International Social Innovation Research Conference 2015, 6-8th September 2015, York. (Unpublished)
  6. O'Loughlin, D, McEachern, M, Szmigin, I, Karantinou, K, Barbosa, B and Fernández-moya, EM 2015, Liminality in recessionary times – the male view , in: Academy of Marketing Conference 2015, 7-9 July 2015, University of Limerick Ireland.
  7. McEachern, M 2014, 'Corporate citizenship and its impact upon consumer moralization, decision-making and choice' , Journal of Marketing Management, 31 (3-4) , pp. 430-452.
  8. Chatzidakis, A, McEachern, M and Warnaby, G 2014, 'Virtual special issue : The concept of place in marketing theory and research' , Marketing Theory .
  9. Toluwalope, A and McEachern, M 2015, Unlocking social value at the BOP : Building a knowledge transfer platform for Nigerian apiculturists , in: 2nd International Biannual Social Business @Anadolou Conference - Business as if People Mattered, 10-13 June 2015, Eskisehir, Turkey.
  10. McEachern, MG and Carrigan, M, (eds.) 2014, Contemporary issues in green/ethical marketing , Key Issues in Marketing Management , Routledge, Abingdon, Oxon.