MRA Mohamad

Lecturer of Information Systems

Salford Business School

Salford Business School

Systems Thinking, Socio-technical Systems, Mobile Computing, Big Data Analytics, Digital Marketing, Digital Innovation, Innovation Systems, Base of the Pyramid Markets, Information Society, Cloud Computing, Digital Marketing, Strategic Management, Bayesian Statistics, Action Research, Antrhopology, Development Studies, ICT4D

Mo is a system analyst by profession and an action researcher by blood. He has a wide professional and academic experience in the areas of multi-layer systems development, business modelling, and digital innovation. Before joining Salford Business School, Mo has served as a lecturer at Manchester Business School and Leeds Business School. Formerly, he served 6 years as a supply chain manager in the automotive industry. During his time at SBS, Mo teaches a number of postgraduate and undergraduate courses in the areas of information management and systems development. Above all, he enjoys supervising PhD candidates in the wide discipline of business technology and Information systems.

PhD University of Manchester, MSc (Distinction) University of Liverpool, MA (Distinction) Cairo University, BSc Hons (Distinction) Cairo University

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Latest Additions

  1. Kawalek, P, Lorenzo, O, Kawalek, J and Mohamad, MRA 2016, The meta-cycle : action research as an orchestrator of situated research inquiry , in: ICIS Workshop on Advances in Qualitative IS Research Methodologies, 11 December 2016, Dublin, Ireland.
  2. Mohamad, MRA and Gombe, MI 2017, e-Agriculture revisited : a systematic literature review of theories, concept, practices, methods, and future trends , in: British Academy of Management Annual Conference, 5-7 September 2017, Warwick Business School, UK.
  3. Mohamad, MRA and Ibrahim, A 2017, 'The impact of mobile money on supply chain activities : multiple cases from Nigerian SMEs' , in: Mobile technologies and socio-economic development in emerging nations , IGI.
  4. Fenton, A and Mohamad, MRA 2016, 'Social media' , in: Digital and social media marketing : a results-driven approach , Routledge, pp. 190-213.
  5. Mohamad, MRA and Anuge, J 2016, Exploring the challenge for Sustainable Development in the energy sector: Sociomaterial view of two British and Nigerian cases , in: World Association for Sustainable Development, 20th & 21th July 2016, Imperial College London.
  6. Mohamad, MRA 2017, 'ERP Benefits Capability Framework : an orchestration theory perspective' , Business Process Management Journal , pp. 1-35. (In Press)
  7. Mohamad, Mostafa and Wood-Harper, T 2013, Using the base of the pyramid strategy as lens for cross-sector collaboration in financial inclusion : case of e-Masary for mobile financial services , in: 8th International Conference of Critical Management Studies, 10 Jul 2013, University of Manchester.
  8. Mohamad, Mostafa, Wood-Harper, T and Ramlogan, R 2015, 'Multiperspectives of mobile money system development at the base of the pyramid : case of e-Masary in Egypt' , in: Organizational Innovation and IT Governance in Emerging Economies , IGI Global, Canada.
  9. Mohamad, Mostafa, Wood-Harper, T and Ramlogan, R 2014, Mobile money system development at the base of the pyramid : multiperspectives of networked virtual collaboration , in: 73rd Academy of Management Annual Meeting, 9-13 August 2014, Orlando, FL.USA.
  10. Mohamad, Mostafa 2011, 'Mobile microfinance and empowerment : the case of e-Masary for financial inclusion in Egypt' , Strategic Foresight Group, 2 (11) .