A Heinze

Senior Lecturer in Information Systems

Business School

Salford Business School

Blended Learning, E-learning, Enterprse 2.0, Web 2.0, Search & Social Media Marketing, Search Engine Optimisation (SEO), Digital Marketing

BSc (Hons) in Business Information Systems (First Class) – 2003 PhD title: ‘Blended Learning: an Interpretive Action Research Study’ - 2008 PgCert in Higher Education Practice and Research - 2008 IDM Award in Search Marketing (with Distinction) - 2014

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Latest Additions

  1. Aaltonen, S, Heinze, A, Ielpa, G and De Tommaso, D 2014, 'Enterprise cultural heritage : The source for sustainable competitive advantage and survival for food sector SMEs' , The International Journal of Entrepreneurship and Innovation, 16 (2) , pp. 73-83.
  2. Heinze, A, Ferneley, E and Child, P 2013, 'Ideal participants in online market research: Lessons from closed communities' , International Journal of Market Research, 55 (6) , pp. 769-789.
  3. Griffiths, M, Heinze, A and Ofoegbu, AC 2013, 'The real SAP® Business one cost : a case study of ERP adoption in an SME' , International Journal of Management Practice, 6 (2) , pp. 199-215.
  4. Faour, H and Heinze, A 2013, The use of social media to attract generation Y in organisations , in: 18th UKAIS Annual Conference: Social Information Systems, 19-20 March 2013, Worcester College, Oxford, UK.
  5. Hackett, CA, Fletcher, G and Heinze, A 2013, Social Media Monitoring visualisation: What do we have to look for? , in: 18th UKAIS Annual Conference, 19-20 March 2013, Worcester College, Oxford, UK.
  6. Aaltonen, S, Kakderi, C, Hausmann, V and Heinze, A 2013, Social media in Europe: Lessons from an online survey , in: 18th UKAIS Annual Conference: Social Information Systems, 19-20 March 2013, Worcester College, Oxford, UK.
  7. Aaltonen, S, Avramenko, A, Heinze, A, Ielpa, G, Klosova, A, Papadopoulou, T and de Tommaso, D 2011, Enterprise cultural heritage skill gap - the study of established craft sector firms , in: ISBE 2011 Conference - Sustainable Futures: Enterprising Landscapes and Communities, November 9-10 2011, Sheffield, UK.
  8. Aaltonen, S, Avramenko, A, Catalani, A, Heinze, A, Kakderi, K, Klosova, A, Ielpa, G, Papadopoulou, N, deTommaso, D, Taylor, M, Vasilieva, E and Zygiaris, S 2011, Enterprise cultural heritage management: in search of inspiration for innovation and sustainability , in: EBES 2011 Conference, October 13-15 2011, Zagreb, Croatia.
  9. Aaltonen, S, Heinze, A, Ielpa, G, Klosova, A, Papadopoulou, T, De Tommaso, D, Vasilieva, E and Zygiaris, S 2011, Past of the firm: The source for sustainable competitive advantage and survival? , in: RENT XXV Conference - Entrepreneurial, Business and Society, November 16-18, Bodo, University of Nordland - Norway.
  10. Lynch, K, Heinze, A and Scott, E 2008, 'Scholarly collaboration across time zones' , in: Handbook of Research on Electronic Collaboration and Organizational Synergy , Information Science Reference, London, pp. 237-249.