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D Leighton
Senior Lecturer in Heritage Studies
Art & Design
University of Salford

Expertise:
Experiential Marketing, Heritage marketing, Arts and cultural management, Teaching and learning

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Latest Additions

  1. Over the waterfall in a barrel: Experiential marketing and the building of brand
  2. ‘Staging the past, enacting the present’: Experiential marketing in the performing arts and heritage sectors
  3. Dropout Bear and other stories: Toward an understanding of non-completion in art and design
  4. 'Hold your nose -you're going underwater': An integrated experiential approach to marketing in the heritage sector
  5. Brunel's ss Great Britain
  6. In the frame: Investigating the use of mobile phone photgraphy in museums
  7. Challenging the traditional culture vulture: Experiential marketing in the cultural tourism sector
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Most Viewed Items

Item titleViews
1Challenging the traditional culture vulture: Experiential marketing in the cultural tourism sector1136
2'Hold your nose -you're going underwater': An integrated experiential approach to marketing in the heritage sector642
3Over the waterfall in a barrel: Experiential marketing and the building of brand610
4In the frame: Investigating the use of mobile phone photgraphy in museums513
5Brunel's ss Great Britain507
6‘Staging the past, enacting the present’: Experiential marketing in the performing arts and heritage sectors411
7Dropout Bear and other stories: Toward an understanding of non-completion in art and design321