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Professor Andrew J Newman
Associate Head Research
Business School
Salford Business School

Expertise:
Marketing strategy, Consumer psychology, Retail environments, Person environment interface

Biography:
Professor Newman has established an international reputation for his work in several marketing and management fields, which is evidenced by his publications in prominent journals, international conferences, textbooks and an acknowledgment by international peers in these related fields. This reputation extends to practitioners on both sides of the Atlantic and the media who frequently seek Professor Newman's advice on global matters of consumer behaviour and strategic marketing. He has held a visiting chair at Missouri State University in the United States and has recently commenced a new visiting professorship at Mansoura University in Egypt. Commercially, Professor Newman enjoys corporate access at the highest level to support his project research work and executive education initiatives. This ability to negotiate at high-level in blue-chip companies, and to build long-term relationships across the practitioner community, has it made it possible to secure research funding for cutting edge projects. The most recent of these is with Lloyds Banking Group and is evidenced by his track record of EPSRC, KTP funded research and project sponsorship, and feeds productively into MBA teaching and executive education. Professor Newman created the Marketing and Retailing special interest group (SIG) for the British Academy of Management (BAM), and currently sits on BAM council.

Qualifications:
PhD

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Latest Additions

  1. The mediating effects of perception and emotion: Digital signage in mall atmospherics
  2. Breaking the MBA delivery mould: A multi-group international MBA / practitioner virtual collaborative project
  3. Exploring consumer boycott intelligence using a socio-cognitive approach
  4. The relationship between emotional intelligence and customer orientation for pharmaceutical salespeople
  5. The appeal of a town’s separately-branded environments to market segments and the segmented appeal of digital signage
  6. Purchasing patterns of migrant groups: the impact of acculturation on ethnocentric behaviours
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Most Viewed Items

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1Purchasing patterns of migrant groups: the impact of acculturation on ethnocentric behaviours392
2The relationship between emotional intelligence and customer orientation for pharmaceutical salespeople352
3The mediating effects of perception and emotion: Digital signage in mall atmospherics306
4Exploring consumer boycott intelligence using a socio-cognitive approach292
5Breaking the MBA delivery mould: A multi-group international MBA / practitioner virtual collaborative project290
6The appeal of a town’s separately-branded environments to market segments and the segmented appeal of digital signage251