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Dr Aleksej Heinze
Senior Lecturer in Information Systems
Business School
Salford Business School

Expertise:
Blended Learning, E-learning, Enterprse 2.0, Web 2.0, Search & Social Media Marketing, Search Engine Optimisation (SEO)

Qualifications:
2003 – 2008: PhD title: ‘Blended Learning: an Interpretive Action Research Study’ – University of Salford 2007 – 2008: PgCert in Higher Education Practice and Research – University of Salford 2000 – 2003: BSc (Hons) in Business Information Systems – University of Salford

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Latest Additions

  1. Ideal participants in online market research: Lessons from closed communities
  2. The real SAP® Business one cost: A case study of ERP adoption in an SME
  3. Twitter sentiment analysis: The case of mobile network outage
  4. The use of social media to attract generation Y in organisations
  5. Social Media Monitoring visualisation: What do we have to look for?
  6. Social media in Europe: Lessons from an online survey
  7. Blended learning: what’s in the blend?
  8. Enterprise cultural heritage skill gap - the study of established craft sector firms
  9. Enterprise cultural heritage management: in search of inspiration for innovation and sustainability
  10. Past of the firm: The source for sustainable competitive advantage and survival?
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Most Viewed Items

Item titleViews
1Reflections on the use of blended learning7262
2Blended learning: an interpretive action research study4462
3Paperless assessment via VLE: the pros and the cons2652
4From search engine optimisation to search engine marketing management: development of a new area for information systems research2521
5Building bridges: Manchester Salford enterprise initiative. Enterprise support and engagement in deprived communities pilots: final evaluation report and recommendations towards a model for developing enterprise culture in deprived communities1858
6Social media in Europe: Lessons from an online survey1765
7Blended e-learning skeleton of conversation: improving formative assessment in undergraduate dissertation supervision1734
8Facebook, YouTube, MySpace: can Web 2.0 social networking sites nudge the boardroom – the evolution of CRN 2.0 research agenda?1681
9Online communication and information technology education1547
10Research 2.0: Improving participation in online research communities1406