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Dr Aleksej Heinze
Senior Lecturer in Information Systems
Business School
Salford Business School

Expertise:
Blended Learning, E-learning, Enterprse 2.0, Web 2.0, Search & Social Media Marketing, Search Engine Optimisation (SEO), Digital Marketing

Qualifications:
BSc (Hons) in Business Information Systems (First Class) – 2003 PhD title: ‘Blended Learning: an Interpretive Action Research Study’ - 2008 PgCert in Higher Education Practice and Research - 2008 IDM Award in Search Marketing (with Distinction) - 2014

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Latest Additions

  1. SME competitiveness through online brand communities: An exploration of brand loyalty
  2. Customer engagement persuasion process in online brand communities: Social influence theory perspective
  3. Ideal participants in online market research: Lessons from closed communities
  4. The real SAP® Business one cost: A case study of ERP adoption in an SME
  5. Twitter sentiment analysis: The case of mobile network outage
  6. The use of social media to attract generation Y in organisations
  7. Social Media Monitoring visualisation: What do we have to look for?
  8. Social media in Europe: Lessons from an online survey
  9. Blended learning: what’s in the blend?
  10. Enterprise cultural heritage skill gap - the study of established craft sector firms
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Most Viewed Items

Item titleViews
1Reflections on the use of blended learning9010
2Blended learning: an interpretive action research study5009
3Social media in Europe: Lessons from an online survey4118
4From search engine optimisation to search engine marketing management: development of a new area for information systems research3112
5Paperless assessment via VLE: the pros and the cons2976
6Building bridges: Manchester Salford enterprise initiative. Enterprise support and engagement in deprived communities pilots: final evaluation report and recommendations towards a model for developing enterprise culture in deprived communities2204
7Facebook, YouTube, MySpace: can Web 2.0 social networking sites nudge the boardroom – the evolution of CRN 2.0 research agenda?2087
8Blended e-learning skeleton of conversation: improving formative assessment in undergraduate dissertation supervision2028
9Power of the past and SME competitiveness: A European study1923
10Research 2.0: Improving participation in online research communities1899