Items where Salford Author is "Reeves, P"
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Number of items: 8.
| Darabi, M, Reeves, P and Sahadev, S 2014, The relationship between SMS/MMS marketing and consumer based brand equity (CBBE) – A review and conceptualisation , in: Academy of Marketing Conference 2014, 7th -10th July 2014, Bournemouth. (Submitted) | ![[img]](http://usir.salford.ac.uk/style/images/fileicons/application_pdf.png)
![[img]](http://usir.salford.ac.uk/style/images/fileicons/application_msword.png) |
| Reeves, P 2011, Defining a political brand alliance: the conservative and liberal democrat coalition , in: Academy of Marketing Conference 2011: Marketing Field Forever, 5th -7th July 2011, Liverpool. |
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| Reeves, P 2011, The extended case study method of assessment in marketing education , in: Education in a Changing Environment (ECE) 6th International Conference : Creativity and Engagement in Higher Education, 6 - 8 July 2011, The University of Salford, Greater Manchester, UK. |
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| Reeves, P 2010, 'The study of political marketing at a local level: conceptual foundations and research directions ' , Romanian Journal of Marketing (1) , pp. 96-113. | |
| Reeves, P 2009, The utilisation of language in political marketing theory and practice , in: Putting Marketing In Its Place: Academy of Marketing Annual Conference 2009, 7th-9th July 2009, Leeds. |
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| Reeves, P 2009, Political parties and political marketing ‘strategies’ , in: British Academy of Management Conference 2009, 15th-17th September 2009., Brighton UK, . |
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| Reeves, P 2009, The study of political marketing at a local level: Conceptual foundations and research directions , in: 38th European Marketing Academy Conference, 2009, Nantes, France. | |
| Reeves, P 'Book review: How brands grow what marketers dont know by Byron Sharp' , Journal of Marketing Management . (In Press) |
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