Items where Salford Author is "Reeves, P"
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Number of items: 16.
| Reeves, P 2018, Understanding how political parties manage their volunteers in the political marketing process , in: Academy of Marketing Conference, 2-5 July 2018, University of Stirling, UK. (In Press) |
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| Reeves, P 2017, Social media in a Corbyn led Labour Party : some discussion points , in: Academy of Marketing Conference 2017, 3-6 July 2017, Hull University, UK. |
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| Reeves, P 2016, 'Political marketing : voters, political parties, candidates and elections' , Journal of Customer Behaviour, 15 (3) , pp. 213-216. |
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| Zhu, L and Reeves, P 2015, Chinese students' postgraduate education choices in China : an exploratory study of their key influences , in: British Academy of Management Conference 2015, 8-10 September 2015, Portsmouth. |
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| Schofield, P and Reeves, P 2015, 'Does the factor theory of satisfaction explain political voting behaviour?' , European Journal of Marketing, 49 (5/6) , pp. 968-992. |
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| Darabi, M, Reeves, P and Sahadev, S 2014, The relationship between SMS/MMS marketing and consumer based brand equity (CBBE) – A review and conceptualisation , in: Academy of Marketing Conference 2014, 7th -10th July 2014, Bournemouth. (Submitted) |
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| Reeves, P 2013, 'Local political marketing in the context of the conservative party' , Journal of Nonprofit & Public Sector Marketing, 25 (2) , pp. 127-163. |
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| Reeves, P 2013, 'Book review: How brands grow what marketers dont know by Byron Sharp' , Journal of Marketing Management, 29 (13/14) , pp. 1644-1647. |
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| Reeves, P 2011, Defining a political brand alliance: the conservative and liberal democrat coalition , in: Academy of Marketing Conference 2011: Marketing Field Forever, 5th -7th July 2011, Liverpool. |
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| Reeves, P 2011, The extended case study method of assessment in marketing education , in: Education in a Changing Environment (ECE) 6th International Conference : Creativity and Engagement in Higher Education, 6 - 8 July 2011, The University of Salford, Greater Manchester, UK. |
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| Reeves, P 2010, 'The study of political marketing at a local level : conceptual foundations and research directions' , Romanian Journal of Marketing (1) , pp. 96-113. |
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| Reeves, P 2009, The utilisation of language in political marketing theory and practice , in: Putting Marketing In Its Place: Academy of Marketing Annual Conference 2009, 7th-9th July 2009, Leeds. |
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| Reeves, P 2009, Political parties and political marketing ‘strategies’ , in: British Academy of Management Conference 2009, 15th-17th September 2009., Brighton UK,. |
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| Reeves, P 2009, The study of political marketing at a local level : conceptual foundations and research directions , in: 38th European Marketing Academy Conference, 2009, Nantes, France. |
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| Reeves, P Realism in marketing research : a third way ontological and epistemological approach , in: Presentation to International Marketing and Services Management Academic Unit, 3rd March 2016, Salford Business School. (Unpublished) |
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